(Photo by Cameron Sperance/The Points Guy) The Caption is a 16-minute drive from Memphis International Airport (MEM), and the trip cost $22 via Uber. I don’t have status yet with Hyatt, but I did get a 10% discount on the daily rate just by being a regular World of Hyatt member.įor travelers considering a stay, I did notice that rates begin to creep up in the fall when temperatures come down in Memphis, but they generally hovered at or below $200 per night. After taxes and testing out a few meals at the hotel, my total for two nights at the Caption ended up coming to $545.35. Reservations only opened in the last few weeks, and I booked directly with Hyatt for a king river-view room for $178.85 per night - a steal in my mind since I’ve stayed in some mediocre-at-best hotel rooms this summer going for rates several hundred dollars more a night. (The next batch of openings center on Asia with locations slated for Shanghai Osaka, Japan Tokyo and Ho Chi Minh City, Vietnam.) I’d been keeping my eye on when reservations would open for the hotel, as I had quite a bit of hometown pride when Hyatt chose to debut the brand in Memphis. I also walked away wondering if the combination of Caption and the Bluff City is a great way to beat travel inflation this summer (if you can put up with the sweltering Memphis heat). Instead, I found a charming place to stay that mixes history with modern Memphis and excels spectacularly where its peers fall short.
I figured I’d fly down to Memphis, pig out on barbecue, write an article that went something along the lines of, “If it looks like a Moxy and quacks like a Moxy … it might be Hyatt’s new brand,” and be back in Boston by Sunday night in time to watch “The Real Housewives of Atlanta.” I noticed Caption had many of the same youth-oriented attributes of brands like Marriott’s Moxy, CitizenM and Hilton’s Motto: a lobby aesthetic that screams WeWork more than it does check-in, younger travelers pictured in all renderings, and frequent use of the word “lifestyle.” When I got the assignment to check out the Caption by Hyatt Beale Street Memphis - the first location in the world for the new Caption brand - I scoured the development page for the Chicago-based hotel company. I love the city for all its strengths, weaknesses and quirks.īut I’m sorry, Memphis: I arrived last weekend with a preconceived, incorrect notion about your (and Hyatt’s) newest hotel.
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