They raised $1,350 apiece, borrowed another $5,000, picked the name Starbucks-for the punchy 'st' sound and its reference to the coffee-loving first mate in Moby Dick-then designed a two-tailed siren for a logo and set out to learn about coffee. When Seattle folded, two of Bowker's friends, Jerry Baldwin, an English teacher, and Zev Siegl, a history teacher, also happened to be seeking new ventures the three banded together and literally built their first store-located in Seattle's Pike Place Market-by hand. Soon Bowker, then a writer for Seattle magazine, was making runs for friends as well. His point of reference for the beverage was dark, delicious coffee he had discovered in Italy. The city was noted for its coffee before World War II, but the quality of its coffee had declined so much by the late 1960s that resident Gordon Bowker made pilgrimages to Vancouver, British Columbia, to buy his beans there. Starbucks was founded in Seattle, Washington, a haven for coffee aficionados. Roots in Coffee Retailing and Wholesaling From a single small store that opened in 1971 to its status as a gourmet coffee giant at the turn of the millennium, Starbucks has led a coffee revolution in the United States and beyond. In addition, it distributes Starbucks premium coffee ice creams to U.S. A third joint venture is with Dreyer's Grand Ice Cream.
Through a partnership with Kraft Foods, Inc., the company sells Starbucks whole bean and ground coffee into grocery, warehouse club, and mass merchandise stores. Through a joint venture with Pepsi-Cola Company, Starbucks bottles Frappuccino beverages and sells them through supermarkets and convenience and drugstores. It also wholesales its coffee to restaurants, businesses, education and healthcare institutions, hotels, and airlines. The company also sells many of these products via mail order and online at. In addition to a variety of coffees and coffee drinks, Starbucks shops also feature Tazo teas pastries and other food items and espresso machines, coffee brewers, and other assorted items. Its operations include upwards of 2,400 coffee shops and kiosks in the United States and Canada, more than 100 in the United Kingdom, and more than 200 in other countries, including China, Japan, Kuwait, Lebanon, New Zealand, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. Starbucks Corporation is the leading roaster, retailer, and marketer of specialty coffee in North America. and Tazo Tea Company are acquired.Ģ000: Schultz steps aside as CEO to become chief global strategist, while remaining chairman Orin Smith takes over as CEO. Partnership with Kraft Foods is formed for the distribution of Starbucks coffee into supermarkets.ġ999: Pasqua Coffee Co. Partnership with Pepsi-Cola begins selling bottled Frappuccino beverages.ġ998: U.K.-based Seattle Coffee Company is acquired. Partnership with Dreyer's begins selling Starbucks Ice Cream. Baldwin remains president of the now separate Peet's Coffee and Tea business.ġ988: A mail-order catalog is introduced.ġ993: First East Coast store opens, in Washington, D.C.ġ995: Frappuccino beverages are introduced.ġ996: Overseas expansion begins with units in Japan, Hawaii, and Singapore. This connection has given us the chance to do things no one thought possible, and we believe our greatest accomplishments are yet to come.ġ971: Gordon Bowker, Jerry Baldwin, and Zev Siegl open the first Starbucks in Seattle's Pike Place Market.ġ982: Howard Schultz is hired to manage retail sales and marketing.ġ985: Schultz leaves the company to found Il Giornale, an operator of coffee bars.ġ987: Schultz buys the six-unit Starbucks chain from the original owners for $4 million, merges them into Il Giornale, renames his company Starbucks Corporation, and begins a national expansion by opening stores in Chicago. Every day, the passion and enthusiasm of our people and the quality of our coffee enable us to build a rewarding relationship with our customers. We've always known that our brand name must stand for something-it must be authentic, reliable and aspirational. Over the years, we have worked tirelessly to make Starbucks an uplifting part of people's daily lives. NAIC: 722213 Snack and Nonalcoholic Beverage Bars 311920 Coffee and Tea Manufacturing 312111 Soft Drink Manufacturing 422490 Other Grocery and Related Products Wholesalers 454110 Electronic Shopping and Mail-Order Houses
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